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Brand Story

We are what we want. And we want what we are.

When we feel connected to what makes us unique, to our dreams, desires and ideals, then we are able to create something special whenever we want, because we can turn our imaginings into reality.

Everything is possible. When we use the positive energy of our personality, when we feel the power that increases the lighter we feel, then time is on our side. We are in flow and feel connected to ourselves and everything that makes us who we are.

With AYMS, we dress just the way we are. Always and everywhere. Genuine. Authentic. And in harmony with ourselves. No matter what we do, how we do it or where we do it, we feel free. And better than ever.

Ready for ALL YOU ARE.

MS // Truly Profashional

Martina Schmidl is the founder of AYMS and the soul and energy source of the company.

Growing up in a family with a background in textiles, she soon discovered her natural flair for styles and fabrics, quality and precision. From an early age she knew what she wanted to do – and later would do.

The world of fashion is her passion. She is constantly on the go, fully immersed in the essence of life. Martina begins every single day with a desire to experience something new. She sees challenges as opportunities, manages her company with complete dedication and a good helping of gut instinct. She is as natural as can be. Clear headed, heart beating with passion.

With AYMS, she created something she felt was missing. A collection that is fully thought out – every item, in every detail. High quality and sustainable. Timeless and long-lasting. Much more than just functional, but extra ingenious.

A brand that looks to the future with respect; full of curiosity and love for the individual. With AYMS, she wants to be a source that makes conscious consumerism possible. Setting new standards and giving the textile industry more value again.

AYMS IS THE EVERYWEAR FOR EVERYWHERE. Designed in Germany, produced in Europe

Company Values

We have a 360 ºC view on what & how we do our business. We live real company values in all matters.
Passion, Humor, Motivation and appreciation is our key spirit.


AYMS a brand of

GML-Fashion GmbH
Max-Bill-Straße 6
80807 München


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